REPRESENTASI CORPORATE IDENTITY DALAM LOGO BARU PDAM KOTA BANDUNG

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

Linking Corporate Logo , Corporate Image and Reputation : An Examination of Consumer Perceptions in the Financial Setting

The marketing literature reflects that there is no systematic study of the effect of a logo on consumer evaluations of logos. This research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo? (2) What are the main influences of this favorability on the corporate image and corporate reputation? The favorability of a corporate logo is reflected...

Imants Baru š s

Analysis of the social-cognitive substrate of scientific activity reveals that much of science functions in an inauthentic mode whereby a materialist world view constrains the authentic practice of science. But materialism cannot explain matter, as evidenced by empirical data concerning the nature of physical manifestation. Nor, then, should materialism be the basis for our interpretation of co...

An Information Interface for Corporate Identity System

The purpose of this design research is to develop a system to help users understand how Corporate Identity Systems (CISs) are developed. It is intended for designers, marketing professionals, and design clients. Within CIS, design is one of the most important elements. Trademarks, or logos, represent a set of values, ideas and often also emotions about an enterprise’s image. Using the capacitie...